Services

Arts-Based Training

Writing Workshops

Creative Semiotics

Spontaneity Boot Camp

Artist/Writer in Residence

Improving Critical Thinking

Brand-Artist Matchmaking

Cultural Programming

LEARNING & DEVELOPMENT

Inspired by critical and creative thinking that is common currency in the artworld, these training courses help re-frame brand questions, re-boot creativity and sharpen (self) critical reflexes.

BRAND ENHANCEMENT

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ARTIST-AS-A-THINKER over ARTIST-AS-A-MAKER

In these and many other artist / brand collaborations, the artist is seen primarily as a maker. Juniper Mind proposes a new kind of residency that would capitalize on the artist’s thinking—rather than her making—-talents.

REFRAMING

Sensitive to stimuli in ways operational brand folk simply aren’t, artists could help re-frame questions and address pain points that have long dogged retailers.

How would an artist re-think visual and sonic stimuli in a store? How would s/he navigate the emotional contours of the site?

How would s/he understand journeys, movement, scale, intimacy, the crowd, fatigue, queues?

We believe an artist’s sustained engagement with a space will positively contribute to enhancing a consumer’s experience.

OUTCOMES

Re-invigorated problem-framing for shopper marketing and journey mapping
Improved sensitivity to actual consumer pleasure points
High-creativity solutions that might leap-frog past predictable tech-based trends
An innovation-driven collaboration