Artist/Writer in Residence
Improving Critical Thinking
LEARNING & DEVELOPMENT
Inspired by critical and creative thinking that is common currency in the artworld, these training courses help re-frame brand questions, re-boot creativity and sharpen (self) critical reflexes.
ARTIST-AS-A-THINKER over ARTIST-AS-A-MAKER
In these and many other artist / brand collaborations, the artist is seen primarily as a maker. Juniper Mind proposes a new kind of residency that would capitalize on the artist’s thinking—rather than her making—-talents.
Sensitive to stimuli in ways operational brand folk simply aren’t, artists could help re-frame questions and address pain points that have long dogged retailers.
How would an artist re-think visual and sonic stimuli in a store? How would s/he navigate the emotional contours of the site?
How would s/he understand journeys, movement, scale, intimacy, the crowd, fatigue, queues?
We believe an artist’s sustained engagement with a space will positively contribute to enhancing a consumer’s experience.