BRAND THINKING FOR THE ARTS
Juniper Mind cultivates a culture of critical thinking in arts institutions and among artists, endowing them with effective and sustainable strategies of self-representation.
.

CLOSING THE GAP
The texts artists write to bring their practices out into the world are often pale reflections of the actual pillars of the practices. Self-awareness is a key step to closing the gap between a visual artist’s textual representation and the real drivers of the practice.
Once freed from the typical traps—pointless biographism, identity clichés, second-guessing the curator—the texts tell more strategic stories.
OUTCOMES