Services
Brand Sustenance Strategies
Critical Dialogues Train-the-Trainer
Programme Curation: Public and / or Internal
Brand Partnership Development
CRITICAL DIALOGUES
Begun in 2016 at the Dubai-based non-profit arts institution Tashkeel, this yearly 12-week course offers artists the tools to significantly improve how they represent themselves.
Covering critical texts from various schools of thought, we read between the lines to untangle textual strategies. We then begin 6 weeks of peer critique sessions, for which each artist writes a statement. The crits, combined with the previously studied strategies, enable artists to close the gap between how they see their practices and how they write about them.
CLOSING THE GAP
The texts artists write to bring their practices out into the world are often pale reflections of the actual pillars of the practices. Self-awareness is a key step to closing the gap between a visual artist’s textual representation and the real drivers of the practice.
Once freed from the typical traps—pointless biographism, identity clichés, second-guessing the curator—the texts tell more strategic stories.
OUTCOMES